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Affiliate programs are one of the smartest ways to grow your business without doing all the marketing yourself. Instead of spending all your time chasing sales, you can have a network of trusted partners promoting your products, and getting rewarded for it. The good news? Setting up an affiliate program doesn’t have to be complicated.…

In the health and wellness industry, client trust is everything. But even a simple email or SMS can break that trust if it’s sent without proper consent. Under Australia’s Spam Act, sending a marketing message without permission isn’t just frowned upon. It can lead to serious fines. For busy practitioners and business owners, understanding these…

When you’re running your own business – especially in health and wellness – it’s natural to want to help the people you care about. You’re passionate about your work, and it feels good to offer your services to friends and family, often at a discount or even for free. But here’s what’s rarely discussed: treating…

By Danielle Grigg – The Integrated CFO   Let’s be honest. Most small business owners don’t love EOFY (End of Financial Year). It tends to creep up quietly, then suddenly you’re chasing receipts, wondering if you’ve paid enough tax, and trying to explain that weird invoice from nine months ago to your accountant. But it…

As a health practitioner or small business owner, it’s easy to get caught up in day-to-day tasks and forget about the legal foundations that support your business. But just like a regular health check-up, your business needs a legal check-in to ensure everything is still working as it should. If it’s been more than 12…

Email marketing often feels like one of those things you “should” be doing—but between clinical work, client calls, and running your practice, it usually falls into the too-hard basket. But here’s the thing: email is still one of the most effective tools you have to build trust, nurture client relationships, and grow your health business…

Marketing a health and wellness business comes with a unique set of challenges. Unlike other industries, health professionals must adhere to AHPRA’s strict advertising regulations, which prohibit common marketing tactics such as client testimonials, before-and-after photos, promotional urgency, and misleading claims. This can make it feel difficult to differentiate yourself, build trust, and grow your…

As a health practitioner, your expertise, content, and branding are crucial to the success of your business. Whether you’re a naturopath, nutritionist, herbalist, or any other type of health professional, the intellectual property (IP) that you create plays a significant role in attracting clients and building your brand. From blog posts to social media content,…

Many AHPRA-registered health professionals explore additional services such as wellness retreats, coaching, or online programs. While this can be a valuable extension of their expertise, it’s important to consider professional and regulatory obligations. Below, we answer common questions about offering non-clinical services while remaining compliant with AHPRA and Board-specific rules. Can AHPRA-registered professionals run a…

The rise of AI-assisted note-taking tools like Heidi has revolutionised the way healthcare practitioners manage their consultations. While these tools can improve efficiency, they also raise critical privacy and compliance concerns, particularly when handling sensitive health information. Many practitioners have asked whether it is safe to use, so this blog provides general guidance on how…